A person I consider a mentor once told me, "People always say they hate advertising. But what they really mean is: they hate BAD advertising."
This is a picture of Ecuadorian team Barcelona Sporting Club's stadium Estadio Monumental Isidro Romero Carbo.
With a little black paint and some manual labor, Sony grabbed themselves 180,000 eyes staring at their logo for 2+ hrs. In the ad world, that's damn near priceless.
Modern day soccer is so dominated by advertising (ever heard of Red Bull New York?), it's easy to become jaded. So, it's nice to see an original idea.
I think the reason I love this so much is because it manages to be subtle, while it's punching you in the face. Like your girlfriend telling you a story about how she broke her new pumps today, while going through your wallet.
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